Ecommerce made for Maurizio Carini.
Made with Fermento Studio, Leda Bartolucci e Nicolò Traini.
Miuras Lures was born out of a dazzling passion handed down from father to son, fishing together in the waters of the Italian Apennine Mountains. A passion cultivated throughout the years with patience and sacrifice along with a wider number of outdoor activities with a common cornerstone: the pleasure of experiencing Nature in all its aspects, seasons, and manifestations.
Since 2008, Miuras Lures has produced more than 6000+ of high-quality, non-replicable lures distributed and shipped to customers worldwide. Each lure is unique and made by hand from sketching phase to production. Their secret? Unmatched attention to details that can only be provided when a single person is overseeing the whole process, without machines nor automation. Miuras Lures is Maurizio Carini, the hands and mind behind every single Miuras product.
